Our story
ABAL was born in Barcelona in 2015.
After almost two decades leading and managing hotel companies, Alexis Barceló founded ABAL Consulting with the idea of bringing that experience to independent accommodation businesses.
Since then, ABAL has grown by adding new capabilities, people and projects, from Revenue Management and consulting to its own technology and accommodation projects.
The company has changed. The way of looking at the whole business remains.
How we work
We don't start with the solution.
- A client may come to us because their numbers don't add up.
- Because they need to improve revenue.
- Because they are thinking of changing the product.
- Because they want to grow.
- Or because they have an asset and don't yet know what to do with it.
The method has evolved, but that logic was already there in ABAL's early years: diagnosis, strategy, execution, monitoring and readjustment.
Our work starts by analysing the situation, identifying what is worth changing and acting on it.
Alexis Barceló
Before becoming a consultant, Alexis was General Manager and COO of hotel chains.
That experience taught him to look at an accommodation business through its overall results: revenue, costs, people, operations, technology and profitability.
Today he combines more than 20 years in the hotel sector with consulting, Revenue Management, technology and investment in his own assets.
He is the founder of ABAL Consulting and Innalytica.
Which decision really makes this business more profitable?
That question sums up how he works.
LinkedInAmanda Landázuri
Amanda has built her career turning ideas into projects and making them grow.
During ten years at Booking.com she worked on developing the alternative accommodation business, connectivity and product, building teams and taking part in a period of strong growth for this category in Spain.
She then brought that experience to her own projects.
She is co-founder of Innalytica, where she is involved from building the product to its positioning and growth, and founder of ABAL Places, developing accommodation projects from the idea and strategy through to the real product and its launch.
Her work connects strategy, product, technology, people and execution.
LinkedInTwo career paths
Two different routes into the same business.
Alexis
From management and responsibility for results.
Amanda
From growth, product, technology and building projects and teams.
Two different perspectives on the same business.
The team
ABAL is a team.
Revenue Management, data, Business Intelligence, technology and consulting require different expertise.
That's why we bring together specialist profiles who work on the same businesses, sharing information, analysis and goals.
Different specialisms. One business.
Camila Rodríguez
Account Manager
Philippe Van Dam
Junior Account Manager
Amaya Barca
Senior Account Manager
Alicia Rodríguez
Junior BI Specialist
Yasmine Elouariaghli
Account Manager
Ion Tang
Junior Account Manager
Wendy Catalán
Junior Account Manager
Krishna Morales
Growth Manager
ABAL Places
ABAL Places
Our experience has also led to our own accommodation projects.
Through ABAL Places we develop and invest in properties where decisions about product, pricing, operations, technology, costs and guest experience stop being recommendations and become our own.
Discover ABAL PlacesContact
Let's talk about your business.
About a decision you need to make, something that isn't working as you expected or a project you're considering.