CH Boutique

Olga came to ABAL in 2019 with a property in Seville and a dream: to turn her house into a tourist accommodation project and make it a life project. The initial idea was to refurbish it and run it as one large holiday home.

But before work began, there was a much more important decision to make: what was really the best business model for that asset?

We analysed the market, demand and the different ways the property could be operated, and built three financial scenarios (optimistic, realistic and pessimistic) to understand the potential and risk of each option.

The numbers led us to rethink the initial idea. Instead of a single holiday home, we recommended reconfiguring the property to create six independent apartments. A decision taken before building that aimed for a better balance between revenue-generating capacity, commercial flexibility and a lean cost structure.

ABAL advised on reconfiguring the property and defining the six apartments, so that each space would be attractive to guests but also practical and efficient to operate.

The house had personality, history and an aesthetic of its own that deserved to be preserved. On that basis we made proposals for décor, furniture and equipment, supporting the owners throughout the product's development.

And there was one decision especially important for the project's year-round viability: adding a rooftop pool. It meant a significant investment and had to be decided before the refurbishment. The market analysis showed a major difference in summer between properties that could offer a pool and those that couldn't.

That's why it was built into the project as a business decision, not simply a design decision.

The relationship that began in 2019 continues today, with ongoing Revenue Management and advice on the development of the product and online reputation.

First we helped decide which business to build. Today we keep working on the business we helped create.

Strategy · Feasibility · Product · Revenue Management · Reputation